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What is EMV? How chip and PIN made card payments safer

By SendPay Business · · 2 min read

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  2. Tap it to pay in a shop
  3. See every payment as it happens

EMV is the global standard for chip cards, named after the three companies that created it: Europay, Mastercard and Visa. The small chip on a card makes each in-person payment much harder to copy than the old magnetic stripe.

How the chip protects a payment

  • The card is inserted or tapped at a card machine.
  • The chip creates a one-time code for that payment.
  • The code is checked by the card issuer.
  • A copied code cannot be reused for another payment.
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Why magnetic stripes were easy to copy

A magnetic stripe holds the same data every time it is swiped, so a skimming device could copy it onto a fake card. The chip's one-time codes stop that kind of cloning for in-person payments.

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Chip and PIN vs chip and signature

In the UK and much of Europe, the cardholder proves who they are by typing a PIN. Some countries used a signature instead for many years. Contactless payments use the same chip technology, with a spending limit per tap before a PIN is asked for; in the UK that limit is £100.

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Where SendPay fits

SendPay does not sell card machines. SendPay platforms include branded Visa cards with chips under your own name, plus payment links and invoicing for taking payments without a terminal, powered by licensed partners.

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How it works

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  1. Name it and pick your colours
  2. Choose what it does
  3. Launch when you are ready

Why sign up

Create your free SendPay account

It's all about creating your own financial platform with ease. Start with a free account today.

  • A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
  • Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
  • A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
  • Your own financial platformDesign and preview your whole platform free, then launch when you are ready.

SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.

Questions people ask

What does a card machine really cost?

Compare two deals over the first year.

Card machine cost calculator →
How does contactless work?

Tap-to-pay explained.

How contactless payments work →
What is a payment terminal?

The card machine at the till.

What is a payment terminal? →
No card machine?

Other ways to take card payments.

Card machine alternatives →

Read next

Spotted a mistake or something out of date? and we'll fix it. How our guides are made

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.