Digital bank app launch checklist
Every step to launch your own digital banking or money app under your own brand, from picking your people to your first ten customers. Tick them off as you go. Free, no sign-up.
1. Decide what you are launching
Pick the people you are building for
A community, a city, a trade or a country corridor. The narrower the group, the easier it is to be their favourite app.
How to choose your nicheName the big bank or app you are taking on
Write down what they do well and where their customers complain: fees, slow transfers, poor support, no local language.
Study the famous appsChoose the type of platform
An account app with a branded card, a money transfer app, payment links, a marketplace or memberships.
Which money app should I launch?2. Brand it
Choose a name
Short, easy to say and spell. Leave out words like bank unless you hold the permissions to use them.
Payment app name generatorCheck the web address and social handles
Make sure the domain and handles are free, and search the trade mark register in the countries you plan to serve.
How to register your own domainSet your colours and logo
Type your platform name in the builder and watch the site change as you type.
Open the builder3. Set your fees
Decide what you charge
A percentage per payment, a flat fee, a monthly plan, or a mix. Price below the rival you named in step 1.
Platform earnings calculatorIf you send money abroad, price the exchange rate
Customers compare the fee plus the rate markup. Show both clearly.
Money transfer cost calculatorOffer a yearly plan if you charge monthly
It brings money in up front and keeps customers longer.
Annual pricing calculator4. Go live
Preview every page before you pay
Check the sign-up, the dashboard and the payment pages as your customers will see them.
Preview a platformVerify yourself
A quick selfie check. The accounts and payments behind your platform are powered by licensed partners, and you complete their checks before going live.
Pay your invoice and go live
Your platform goes live on your own domain within 24 hours.
5. Get your first customers
Sign up your first ten people yourself
Friends, family, your community group. Watch them use it and fix what confuses them.
Plan your first 100 usersTell your community where they already are
WhatsApp groups, local Facebook groups, your place of worship, your market or trade association.
Market your app on a small budgetSay why you are better than the big name
Lower fees, faster transfers, your language, your people. One clear line beats a long list.
Money app pitch builderStart with the builder
Pick a template, name it and preview every page before you pay.
Build my platformSendPay Business is a technology company, not a bank. Accounts and payments are powered by licensed partners. Your ticks are saved in this browser only.