Profit margin and markup calculator
See your profit, margin and markup, or the price to charge for the margin you want. Any currency. Free, no sign-up, nothing leaves your browser.
Margin and markup are not the same
Margin is profit as a share of the price you sell at. Markup is profit as a share of what it cost you. Buy at 60, sell at 100, and you make 40: that is a 40% margin but a 66.7% markup.
Mixing them up is how sellers end up earning less than they planned. Adding 40% to a cost of 60 gives 84, which is only a 28.6% margin.
Pricing for a target margin
Divide the cost by 1 minus the margin you want. For a 40% margin on a cost of 60, charge 60 ÷ 0.6 = 100.
Don't forget fees and VAT
Card fees and VAT come out of the price too. Count them as part of your cost, or check them with the card fee and VAT calculators.
Put this calculator on your own site
Free to use on a blog or small-business site. Copy this code; the small "Powered by" link back to this page stays in.
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