Failed subscription payment calculator

See what failed renewal payments cost your subscription business each month and each year, and how much more you'd keep by winning more of them back. Free, no sign-up, nothing leaves your browser.

Failed subscription payment calculator

The starting figures are only an example: use your own billing reports. This keeps the numbers the same every month and counts one missed monthly payment per lost subscriber, so the real cost is higher if those customers would have stayed for months.

Lost to failed payments each year
£7,200
£600 a month
Failed payments a month
50
Won back a month
20
Extra a year at 70%
£3,600

Why recurring payments fail

Common reasons include expired or replaced cards, not enough balance on the day, and fraud checks at the card issuer. Customers who leave because of a failed payment, not because they chose to, are often called involuntary churn.

How to win failed payments back

Retry the payment after a few days, when funds may be available, and send a friendly message with a link to update the card. Card account updater services from the card networks can also pass new card details to your payment provider before the next charge.

Take subscriptions under your own brand

SendPay platforms include subscriptions, invoicing and payment links under your own brand, powered by licensed partners. SendPay tells you in writing which licences apply to your platform before you pay.