Customer lifetime value calculator
See what one customer is worth to you over the whole time they keep buying, and how much you can spend to win one. Any currency. Free, no sign-up, nothing leaves your browser.
Cost to win a customer is what you spend on ads, offers or commission for each new one. Leave it at 0 if you don’t know.
What lifetime value means
It is everything one customer spends with you over the whole time they keep buying. Multiply what they spend per order by how many orders they make a year, then by how many years they stay.
Why profit matters more than sales
Take your profit margin off each order to see what a customer really leaves you with. That profit is the most you could spend to win a customer before you start losing money on them.
How to raise it
Get customers to buy a little more each time, come back more often, or stay longer. Easy repeat payments, such as payment links, memberships and saved cards, help with all three.
Not sure of your margin? Work it out with the profit margin calculator. Selling a subscription? The membership income calculator shows what members bring in as they join and leave.
Keep customers paying on your own platform
Launch your own branded payments platform with payment links and memberships, set your own fees, and keep every customer under your name. Payments are powered by licensed partners.