How to raise your prices without losing customers
By SendPay Business · · 2 min read
- 1Type in your own numbers
- 2The tool works it out
- 3See the answer clearly
Costs go up every year. If your prices don't, you're taking a pay cut. Here's how to raise them calmly and keep your customers.
Signs it's time
You're fully booked, your costs have risen, you haven't changed prices in over a year, or customers never push back on a quote. Any one of these is a good reason.
Work out the new price first
Start from what you need to earn and what the work costs you, not from what feels comfortable to ask. Check the new price still gives a healthy margin after card fees and VAT.
Try it
Name your platform and watch it come to life
Type a name, tap a colour and pick what it does. The phone changes as you go.
Colour
What it does
Design and preview your whole platform free, then launch when you are ready.
Tell customers the right way
A calm, short message works best.
0 of 5 done
Tick each step as you do it, so you can see what is left.
New customers first
The easiest place to start is new customers: they only ever see the new price. Existing clients can move over a little later.
If someone pushes back
Listen, and offer a smaller package rather than a discount. Some customers may leave, and that is often fine if the ones who stay pay what the work is worth.
How it works
Your own money app- 1Name it and pick your colours
- 2Choose what it does
- 3Launch when you are ready
Why sign up
Create your free SendPay account
It's all about creating your own financial platform with ease. Start with a free account today.
- 🪪A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
- 💳Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
- 🌐A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
- 🚀Your own financial platformDesign and preview your whole platform free, then launch when you are ready.
SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.
Questions people ask
Is there a template I can copy?
Yes. The free price increase letter tool gives a friendly note, a formal letter and a short email, filled in with your details.
Open the letter templates →How much should I raise prices by?
Enough to cover your cost increases and hit your income target. Work it out from your own numbers with the hourly rate or profit margin calculators rather than guessing.
Should I apologise for raising prices?
No. A clear, polite notice is enough. Long apologies make it sound like you don't believe the new price is fair.
Read next
Spotted a mistake or something out of date? and we'll fix it. How our guides are made
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.