What is subscription churn? How to measure it and keep more customers
By SendPay Business · · 2 min read
- 1Set up the plan once
- 2It renews on the same day each month
- 3Payments arrive without chasing
Churn is the share of your subscribers who stop paying over a period. If you start the month with 200 members and 10 cancel, your monthly churn is 5%.
How to work it out
0 of 3 done
Tick each step as you do it, so you can see what is left.
Two kinds of churn
Voluntary churn is when a customer chooses to cancel. Involuntary churn is when they leave without meaning to, usually because a card expired or a payment failed. Involuntary churn is often a big share of the total and is the easiest to win back, by retrying failed payments and reminding customers to update their card.
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Keeping more subscribers
Remind people of what they get, send a heads-up before renewals, make it easy to pause instead of cancel, and ask leavers why they are going. Small changes in churn add up: at 5% a month you lose close to half your subscribers in a year, while at 2% you keep most of them.
Where SendPay fits
SendPay platforms include subscriptions under your own brand. With a Creator & Membership platform, creators charge their members every month, and you keep a share of every subscription.
How it works
Your own money app- 1Name it and pick your colours
- 2Choose what it does
- 3Launch when you are ready
Why sign up
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SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.
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Spotted a mistake or something out of date? and we'll fix it. How our guides are made
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.