How to write helpful articles that bring people to your money app
By SendPay Business · · 2 min read
Every day people search for things like how to send money home cheaply or how to take card payments at a market stall. If your website answers those questions well, some of those people will become your customers.
Write down the questions people ask
Start with the questions you already hear:
- Questions customers ask you in messages and calls.
- Questions people ask in the groups and forums your people use.
- Questions you had yourself before starting the app.
One question, one article
Give each article a title that matches the question, answer it in the first few lines, then add the detail. Plain words beat clever ones.
Be useful even to people who never sign up
Explain the options honestly, including ones that are not your app. People trust, remember and share the site that helped them.
Link to your app where it truly helps
End each article with a clear next step, such as trying your app or using a free tool, only where it fits what the reader wanted.
Keep going and keep it accurate
One good article a week adds up. Check your facts, date what can change, and update old articles when fees or rules change.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
Do I need my own website address?
Yes, articles work best on your own domain. The domain guide shows how to set one up.
Register your own domain →How do I explain my app simply?
The free pitch builder writes a one-sentence pitch you can reuse in every article.
Money app pitch builder →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.