Woman in a blue shirt using a laptop

How to write helpful articles that bring people to your money app

By SendPay Business · · 2 min read

Your own web address
  1. Search for the name you want
  2. Pick the one you like
  3. Your site goes live on it

Every day people search for things like how to send money home cheaply or how to take card payments at a market stall. If your website answers those questions well, some of those people will become your customers.

Write down the questions people ask

Start with the questions you already hear:

  • Questions customers ask you in messages and calls.
  • Questions people ask in the groups and forums your people use.
  • Questions you had yourself before starting the app.
Man beside a laptop and a cup of tea

One question, one article

Give each article a title that matches the question, answer it in the first few lines, then add the detail. Plain words beat clever ones.

Try it

Type your business name and see your free website

Type a name and tap a colour. The website changes as you go.

Colour

Build my free website

Free to build, free to publish, free to keep.

Be useful even to people who never sign up

Explain the options honestly, including ones that are not your app. People trust, remember and share the site that helped them.

Woman in glasses working on a laptop

Keep going and keep it accurate

One good article a week adds up. Check your facts, date what can change, and update old articles when fees or rules change.

Four coworkers smiling around a laptop

How it works

Your free website, built for you
  1. Type your business name
  2. Your pages fill themselves in
  3. Publish it free

Why sign up

Create your free SendPay account

It's all about creating your own financial platform with ease. Start with a free account today.

  • A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
  • Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
  • A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
  • Your own financial platformDesign and preview your whole platform free, then launch when you are ready.

SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.

Questions people ask

Do I need my own website address?

Yes, articles work best on your own domain. The domain guide shows how to set one up.

Register your own domain →
How do I explain my app simply?

The free pitch builder writes a one-sentence pitch you can reuse in every article.

Money app pitch builder →
Can I call it a bank?

In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.

Is there a step-by-step plan I can follow?

Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.

Digital bank app launch checklist →
How do I start?

Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.

Build my platform →

Read next

Spotted a mistake or something out of date? and we'll fix it. How our guides are made

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.