Woman seated, using a laptop

How to write a homepage that gets people to try your money app

By SendPay Business · · 2 min read

Your own web address
  1. Search for the name you want
  2. Pick the one you like
  3. Your site goes live on it

Your homepage has one job: help the right person understand your app quickly and feel safe trying it. You don't need clever words. You need clear ones, in the right order.

Start with one clear sentence

The top of the page should say who the app is for and what it does, in words your customers use. If someone reads nothing else, they should still get it.

Smiling man in a suit in a modern office

Show the next step straight away

Put one obvious button near the top, like 'Open an account' or 'Send money now'. One clear action works better than several competing ones.

Try it

Type your business name and see your free website

Type a name and tap a colour. The website changes as you go.

Colour

Build my free website

Free to build, free to publish, free to keep.

Answer the worries

Before people sign up they want to know:

  • What it costs, with fees shown plainly.
  • Who holds their money and who the licensed partner is.
  • How to get help if something goes wrong.
Four coworkers smiling around a laptop

Show real people

A photo of the founder, a short story of why you started and, once you have them, real quotes from real customers with permission. Never invent reviews.

Keep it short and fast

Most people visit on a phone. Keep the page quick to load, the text short and the button easy to tap.

Woman in glasses working on a laptop

How it works

Your free website, built for you
  1. Type your business name
  2. Your pages fill themselves in
  3. Publish it free

Why sign up

Create your free SendPay account

It's all about creating your own financial platform with ease. Start with a free account today.

  • A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
  • Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
  • A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
  • Your own financial platformDesign and preview your whole platform free, then launch when you are ready.

SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.

Questions people ask

How do I write my main sentence?

The free pitch builder writes a homepage headline and a one-sentence pitch for you.

Money app pitch builder →
How do I show I can be trusted?

The trust guide covers the signals that matter most to new customers.

Win trust for a new money app →
Can I call it a bank?

In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.

Is there a step-by-step plan I can follow?

Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.

Digital bank app launch checklist →
How do I start?

Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.

Build my platform →

Read next

Spotted a mistake or something out of date? and we'll fix it. How our guides are made

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.