How to price your own money app so people choose it
By SendPay Business · · 2 min read
- 1Type in your own numbers
- 2The tool works it out
- 3See the answer clearly
When people compare your app with the big bank they use today, they look at the fees first. Clear, fair pricing is one of the easiest ways a small money app can win. Here is how to set yours.
Know what the big names charge
Look up the published fees of the banks and apps your customers use today, for the exact thing your app does. Write them down. Your prices only need to make sense next to theirs.
Keep it simple
People trust prices they can explain to a friend.
- One clear fee per payment or transfer, or a small monthly fee.
- No hidden charges in the exchange rate.
- The full cost shown before anyone presses pay.
Try it
Name your platform and watch it come to life
Type a name, tap a colour and pick what it does. The phone changes as you go.
Colour
What it does
Design and preview your whole platform free, then launch when you are ready.
Make sure every payment earns
Your fee has to cover what your partners charge you and leave something over. Work out your earnings at a few different volumes before you publish a price.
Publish your prices
Put a simple fees page on your site and link to it from your homepage. A small app that is open about fees looks more trustworthy than a big one that hides them.
Review once you have real customers
After your first few months, look at which payments people actually make and adjust. Tell customers before any price changes, in plain words.
How it works
Your own money app- 1Name it and pick your colours
- 2Choose what it does
- 3Launch when you are ready
Why sign up
Create your free SendPay account
It's all about creating your own financial platform with ease. Start with a free account today.
- 🪪A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
- 💳Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
- 🌐A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
- 🚀Your own financial platformDesign and preview your whole platform free, then launch when you are ready.
SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.
Questions people ask
How do I work out what I will earn?
The free platform earnings calculator shows your earnings for any fee and number of payments.
Platform earnings calculator →Is there a guide to setting fees?
Yes, the fee-setting guide goes through it step by step.
Set your platform fees →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
Spotted a mistake or something out of date? and we'll fix it. How our guides are made
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.