How to price your own money app so people choose it
By SendPay Business · · 2 min read
When people compare your app with the big bank they use today, they look at the fees first. Clear, fair pricing is one of the easiest ways a small money app can win. Here is how to set yours.
Know what the big names charge
Look up the published fees of the banks and apps your customers use today, for the exact thing your app does. Write them down. Your prices only need to make sense next to theirs.
Keep it simple
People trust prices they can explain to a friend.
- One clear fee per payment or transfer, or a small monthly fee.
- No hidden charges in the exchange rate.
- The full cost shown before anyone presses pay.
Make sure every payment earns
Your fee has to cover what your partners charge you and leave something over. Work out your earnings at a few different volumes before you publish a price.
Publish your prices
Put a simple fees page on your site and link to it from your homepage. A small app that is open about fees looks more trustworthy than a big one that hides them.
Review once you have real customers
After your first few months, look at which payments people actually make and adjust. Tell customers before any price changes, in plain words.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I work out what I will earn?
The free platform earnings calculator shows your earnings for any fee and number of payments.
Platform earnings calculator →Is there a guide to setting fees?
Yes, the fee-setting guide goes through it step by step.
Set your platform fees →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.