10 questions to answer before you launch your own money app
By SendPay Business · · 2 min read
You don't need every answer before you start, but these ten questions will show you where your plan is strong and where it needs work. If you can answer them in a sentence each, you are ready to build.
About your people
Know who you are serving.
- Who exactly is this for? Name the group, not "everyone".
- What do they use today, and what do they complain about?
- Where do they already gather, online and in person?
About your promise
Know why they should switch.
- What one thing will you do better than the big name they use?
- Can you say what your app does in one sentence?
- Why should they trust you, and who holds their money?
About your money
Know how the platform pays for itself.
- What will you charge, and how does it compare with what they pay today?
- How many active customers do you need to cover your costs?
About your launch
Know how you'll start.
- Who are your first ten customers, by name?
- How will you hear what's going wrong and fix it quickly?
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
What if I can't answer some of them yet?
That's normal. Talk to ten people in your niche. Most answers come from those conversations, not from planning alone.
How do I work out my numbers?
The free earnings calculator shows what a platform could earn from your fees and number of customers.
Platform earnings calculator →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.