How to grow your money app with young people starting work
By SendPay Business · · 2 min read
Getting a first pay is a big moment. Many young people are choosing where to keep their money for the first time, and they want something simple, on their phone and easy to understand. The app they pick now may be the one they use for years.
Talk to young people starting work
Ask them:
- Where does your pay go today?
- How do you keep track of what you spend?
- What are you saving for?
- What would make you switch to a new money app?
Make the first pay simple
Show clearly when pay arrives and what is left after bills. Plain words and no hidden fees matter more than clever features.
Help them save and budget
A simple way to set money aside for a goal, and see where money went this month, helps young people feel in control.
Grow through friends
Young people share what they like with friends and on social media. Make it easy to invite a friend and send them money.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I reach young people online?
The social media guide covers growing your money app on the platforms people already use.
Social media →How do I keep them coming back?
The retention guide covers keeping users active after they sign up.
Keep users coming back →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.