How to use social media to grow your own money app
By SendPay Business · · 2 min read
You don't need an advertising budget to find your first users. The people you want are already scrolling every day. Here is how to show up where they are with posts they actually want to see.
Pick one or two places
Go where your people already spend time: short videos for younger customers, Facebook groups for many communities, LinkedIn for business owners. Doing two well beats doing five badly.
Post things that help
Useful posts get shared. Ideas that work for a money app:
- Short explainers: how to send money home, how to read a fee.
- Behind the scenes of building your app.
- Answers to questions customers ask you.
- Real stories from customers, with their permission.
Show your face
People trust people more than logos. A founder talking to camera for thirty seconds often does better than a polished advert.
Be consistent
Post on a regular rhythm you can keep, even if it is only twice a week. Reply to every comment and message, because that is where users come from.
Keep every claim honest
Never promise returns or quick riches, and never pretend to be bigger than you are. Say who powers the accounts and payments behind your app.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
What should my bio say?
Your tagline and a link to your site. The free pitch builder writes a tagline for you.
Money app pitch builder →What about WhatsApp?
The WhatsApp guide covers groups, sharing and support.
Use WhatsApp to grow your money app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.