How to use WhatsApp to grow your own money app
By SendPay Business · · 2 min read
In many countries and communities, WhatsApp is where people share news, ask for advice and recommend things to each other. For a new money app, that makes it one of the most powerful places to grow, as long as you are helpful rather than pushy.
Start with groups you already belong to
Your family group, your community association, your church or mosque group, your trade group. People there already know you, so a message from you is a recommendation, not an advert.
Share something useful, not just a link
Messages that get forwarded usually help people.
- A short voice note explaining what your app does and why you built it.
- A simple tip, like how to compare the real cost of sending money home.
- A screenshot showing exactly what someone would see when they sign up.
- Your one-sentence pitch, so people can repeat it to others.
Offer to help people one by one
Invite people to message you directly if they want help setting up. Walking someone through their first payment is the best way to turn them into a regular user and a promoter.
Respect the group
Ask the admin before you post, don't send the same message again and again, and never add people to groups without asking. A group that trusts you is worth far more than one that mutes you.
Use it for support too
Many people prefer to ask questions on WhatsApp rather than by email. Answering there quickly, in their language, is a big reason people choose a smaller app over a big bank.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
What should my first message say?
Who the app is for, what it does and why it is better, in one sentence. The free pitch builder writes a share message for you.
Money app pitch builder →How do I support customers well?
The customer support guide covers answering quickly, in plain words, where people already are.
Customer support for your money app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.