Four coworkers smiling around a laptop

How to give great customer support with your own money app

By SendPay Business · · 2 min read

A quick ID check
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  2. Add proof of address
  3. Checked and verified

Ask anyone what they hate about their bank and many will mention support: long queues, chatbots that go in circles and nobody who takes ownership. That is one of the easiest places for a small money app to win. You don't need a call centre. You need to be quick, human and clear.

Answer like a person

Use your name, write in plain words and reply in the language your customers speak. A short, friendly answer from a real person beats a long script every time.

Man in a light blue suit with glasses

Be where your customers already are

Most people would rather send a message than make a call.

  • Live chat on your platform, so people can ask without leaving the page.
  • WhatsApp or the messaging app your community uses most.
  • An email address that is checked every day.
  • A short help page answering the ten questions you hear most.

Try it

Name your platform and watch it come to life

Type a name, tap a colour and pick what it does. The phone changes as you go.

Colour

What it does

Build mine

Design and preview your whole platform free, then launch when you are ready.

Say what happens next

When a payment is late or something goes wrong, the worst thing is silence. Tell people what you are checking, when you will update them and then do it, even if the update is "still checking".

Woman in a blue shirt using a laptop

Write down every question

Every question a customer asks is a clue. If the same one comes up again and again, fix the page, the email or the step that caused it. Good support makes itself smaller over time.

Turn good help into growth

People tell friends when they were helped quickly, especially about money. After you fix a problem, it's fine to ask whether they would recommend you to someone.

Man in a suit smiling in a meeting room

How it works

Your own money app
  1. Name it and pick your colours
  2. Choose what it does
  3. Launch when you are ready

Why sign up

Create your free SendPay account

It's all about creating your own financial platform with ease. Start with a free account today.

  • A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
  • Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
  • A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
  • Your own financial platformDesign and preview your whole platform free, then launch when you are ready.

SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.

Questions people ask

Do I need a big team for support?

No. Many small money apps start with the founder answering every message. It is also the best way to learn what your customers need.

How do I win trust in the first place?

The trust guide covers who holds the money, showing your face and being clear about fees.

How to win trust for a new money app →
Can I call it a bank?

In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.

Is there a step-by-step plan I can follow?

Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.

Digital bank app launch checklist →
How do I start?

Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.

Build my platform →

Read next

Spotted a mistake or something out of date? and we'll fix it. How our guides are made

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.