How to keep users coming back to your own money app
By SendPay Business · · 2 min read
Many people sign up for a new app, look around and never come back. For a money app, the goal is the second payment, then the tenth. People who use your app every week are the ones who tell their friends. Here is how to get them there.
Get people to their first payment fast
The moment someone sends, receives or takes their first payment is when your app becomes real to them. Remove every step you can between sign-up and that moment, and offer to help people through it personally.
Follow up in the first week
A short, personal message after sign-up works better than any campaign.
- Day one: welcome them and show the one thing to try first.
- A few days later: ask if anything got in the way.
- After the first payment: thank them and show the next useful feature.
Build around real habits
Link your app to things people already do on a schedule: payday, rent day, school fees, sending money home at the end of the month or weekly takings for a business. A useful reminder at the right time brings people back.
Ask people who leave
When someone stops using the app, send a short, honest message asking why. The answers show you what to fix, and some people come back simply because you asked.
Keep the promise you made
People came for the one thing you said you do better than the big bank or app they used before. Keep doing that thing well, and keep telling them about it.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
What should I measure?
Start simple: how many people sign up, how many make a first payment and how many make another one the next month. Those three numbers tell you where to focus.
How do I get more people to sign up in the first place?
The marketing guide covers word of mouth, local partners and content on a small budget.
How to market your own money app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.