How to keep users coming back to your own money app
By SendPay Business · · 2 min read
- 1Type in your own numbers
- 2The tool works it out
- 3See the answer clearly
Many people sign up for a new app, look around and never come back. For a money app, the goal is the second payment, then the tenth. People who use your app every week are the ones who tell their friends. Here is how to get them there.
Get people to their first payment fast
The moment someone sends, receives or takes their first payment is when your app becomes real to them. Remove every step you can between sign-up and that moment, and offer to help people through it personally.
Follow up in the first week
A short, personal message after sign-up works better than any campaign.
Tap to explore
Tap each one to see what it means.
Day one
welcome them and show the one thing to try first.
A few days later
ask if anything got in the way.
After the first payment
thank them and show the next useful feature.
Try it
Name your platform and watch it come to life
Type a name, tap a colour and pick what it does. The phone changes as you go.
Colour
What it does
Design and preview your whole platform free, then launch when you are ready.
Build around real habits
Link your app to things people already do on a schedule: payday, rent day, school fees, sending money home at the end of the month or weekly takings for a business. A useful reminder at the right time brings people back.
Ask people who leave
When someone stops using the app, send a short, honest message asking why. The answers show you what to fix, and some people come back simply because you asked.
Keep the promise you made
People came for the one thing you said you do better than the big bank or app they used before. Keep doing that thing well, and keep telling them about it.
How it works
Your own money app- 1Name it and pick your colours
- 2Choose what it does
- 3Launch when you are ready
Why sign up
Create your free SendPay account
It's all about creating your own financial platform with ease. Start with a free account today.
- 🪪A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
- 💳Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
- 🌐A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
- 🚀Your own financial platformDesign and preview your whole platform free, then launch when you are ready.
SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.
Questions people ask
What should I measure?
Start simple: how many people sign up, how many make a first payment and how many make another one the next month. Those three numbers tell you where to focus.
How do I get more people to sign up in the first place?
The marketing guide covers word of mouth, local partners and content on a small budget.
How to market your own money app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
Spotted a mistake or something out of date? and we'll fix it. How our guides are made
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.