How to choose a web address for your money app
By SendPay Business · · 2 min read
People check the web address before they trust a money app with their details. A short, clear address that matches your brand makes you easier to find and harder to fake.
Match your app's name
The best address is simply your app's name. If it is taken, add a short, natural word such as app, pay or money rather than numbers or hyphens.
Keep it easy to say and type
Test your choice:
- Say it out loud to a friend and ask them to type it.
- Avoid words people often misspell.
- Keep it as short as you can.
Pick a sensible ending
A local country ending can build trust with customers in that country, while a widely known ending works well if you serve several countries.
Protect your customers
Consider registering common misspellings, and tell customers the one real address to use so they can spot scam look-alikes.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I choose a name first?
The naming guide and the free name generator help you find a name that fits.
Name generator →How do I protect customers from scams?
The scams guide covers warning customers and spotting fakes.
Protect customers from scams →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.