How to choose a logo, colours and brand for your money app
By SendPay Business · · 2 min read
People decide in seconds whether a money app looks trustworthy. A simple, consistent brand does more for that first impression than an expensive one.
Keep the logo simple
A clear name or a simple mark works best. It needs to look good as a tiny app icon and on the front of a card.
Pick two or three colours
When choosing colours:
- Pick one main colour people will remember.
- Add a dark or neutral colour for text.
- Check the text is easy to read on every background.
Choose a tone of voice
Decide how your app talks: warm and friendly, or calm and professional. Use the same tone in the app, emails and posts.
Use it the same way everywhere
The same logo, colours and words on your website, app, cards and social media make a small brand look established.
Check your name and logo are free to use
Make sure no one else in money or payments already uses a similar name or logo in your country before you print anything.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I pick a name?
The naming guide covers short, memorable names you can own.
Name your money app →Can I get my own domain?
The domain guide covers registering a web address for your brand.
Register your own domain →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.