How to choose a logo, colours and brand for your money app
By SendPay Business · · 2 min read
- 1Your card appears in your app
- 2Tap it to pay in a shop
- 3See every payment as it happens
People decide in seconds whether a money app looks trustworthy. A simple, consistent brand does more for that first impression than an expensive one.
Keep the logo simple
A clear name or a simple mark works best. It needs to look good as a tiny app icon and on the front of a card.
Pick two or three colours
When choosing colours:
0 of 3 done
Tick each step as you do it, so you can see what is left.
Try it
Name your platform and watch it come to life
Type a name, tap a colour and pick what it does. The phone changes as you go.
Colour
What it does
Design and preview your whole platform free, then launch when you are ready.
Choose a tone of voice
Decide how your app talks: warm and friendly, or calm and professional. Use the same tone in the app, emails and posts.
Use it the same way everywhere
The same logo, colours and words on your website, app, cards and social media make a small brand look established.
Check your name and logo are free to use
Make sure no one else in money or payments already uses a similar name or logo in your country before you print anything.
How it works
Your own money app- 1Name it and pick your colours
- 2Choose what it does
- 3Launch when you are ready
Why sign up
Create your free SendPay account
It's all about creating your own financial platform with ease. Start with a free account today.
- 🪪A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
- 💳Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
- 🌐A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
- 🚀Your own financial platformDesign and preview your whole platform free, then launch when you are ready.
SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.
Questions people ask
How do I pick a name?
The naming guide covers short, memorable names you can own.
Name your money app →Can I get my own domain?
The domain guide covers registering a web address for your brand.
Register your own domain →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
Spotted a mistake or something out of date? and we'll fix it. How our guides are made
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.