Man at a desk in front of a computer

How to choose a name for your own money app

By SendPay Business · · 2 min read

Your own web address
  1. Search for the name you want
  2. Pick the one you like
  3. Your site goes live on it

Your app's name is the first thing people hear and the thing they type when they tell a friend. A few simple checks will save you from a name nobody can remember or one you can't use.

Make it easy to say and spell

If someone hears the name once, they should be able to type it. Short names with clear sounds work best, in every language your customers speak.

Woman in a blue shirt using a laptop

Hint at who it's for

A name that echoes your community, city or trade tells people the app is for them. The big banks can't do that, so it is one of your advantages.

Try it

Type your business name and see your free website

Type a name and tap a colour. The website changes as you go.

Colour

Build my free website

Free to build, free to publish, free to keep.

Check it before you fall in love

Before you decide, look up:

  • Whether the web address is free.
  • Whether the handles are free on the social apps your people use.
  • Whether another money business already uses the name where you operate.
  • Whether the word means something unfortunate in another language.
Man in a suit smiling in a meeting room

Stay away from protected words

In most countries you can't call yourself a bank unless you hold a banking licence. Use words like pay, money, wallet, cash or account instead.

Claim it straight away

Once you have chosen, register the web address and the social handles the same day, so nobody else takes them.

Developers at work

How it works

Your free website, built for you
  1. Type your business name
  2. Your pages fill themselves in
  3. Publish it free

Why sign up

Create your free SendPay account

It's all about creating your own financial platform with ease. Start with a free account today.

  • A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
  • Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
  • A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
  • Your own financial platformDesign and preview your whole platform free, then launch when you are ready.

SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.

Questions people ask

Is there a tool to help me find a name?

Yes, the free name generator suggests names for your app type and country.

Payment app name generator →
How do I get my own web address?

The domain guide walks you through registering one.

Register your own domain →
Can I call it a bank?

In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.

Is there a step-by-step plan I can follow?

Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.

Digital bank app launch checklist →
How do I start?

Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.

Build my platform →

Read next

Spotted a mistake or something out of date? and we'll fix it. How our guides are made

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.