How to write an app store listing for your money app
By SendPay Business · · 2 min read
Many people decide whether to download your app in a few seconds on its store page. Clear words and honest screenshots do more than clever slogans.
Lead with what it does
The first line should say who the app is for and what it helps them do, in plain words. Your one-sentence pitch is a good start.
Show the app, not stock photos
Good screenshots:
- Show the main screens people will actually use.
- Add a short caption on each one saying what it does.
- Put the most useful screen first.
Be clear about fees and who holds the money
Say plainly how fees work and that accounts and payments are powered by licensed partners. It answers the first question careful people ask.
Write for your people
Use the language and examples your customers use. If you serve a community in a different language, write the listing in that language too.
Keep it up to date
Refresh the description and screenshots when the app changes, and reply politely to reviews so new visitors see you care.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I write my one-sentence pitch?
The pitch builder turns who, what and why into ready-to-use lines.
Money app pitch builder →How do I get honest reviews?
The reviews guide covers asking customers and replying well.
Get honest reviews →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.