How to work with community champions to grow your money app
By SendPay Business · · 2 min read
In many communities, people ask someone they trust before trying a new money app. Working with those trusted people, openly and fairly, can bring in customers who would never click an advert.
Find the right people
Look for people others already turn to: a shop owner, a faith or community leader, a group organiser or a well-known customer who loves your app.
Make sure they really use it
Champions work best when they use the app themselves and can honestly say what they like about it.
Give them what they need
Help your champions with:
- A short, honest explanation of what the app does.
- Answers to the questions people will ask them.
- A direct line to you when someone has a problem.
Be open about any reward
If you thank champions with a payment or reward, make sure they say so when they recommend the app. Honesty protects your reputation and theirs.
Listen to what they hear
Champions hear what people really think. Check in with them regularly and use what they tell you to improve the app.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I build a community?
The community guide covers bringing your customers together.
Build a community →How do I win trust?
The trust guide covers being clear about who holds the money and every fee.
Win trust for a new money app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.