How to work with community champions to grow your money app
By SendPay Business · · 2 min read
- 1Set up the plan once
- 2It renews on the same day each month
- 3Payments arrive without chasing
In many communities, people ask someone they trust before trying a new money app. Working with those trusted people, openly and fairly, can bring in customers who would never click an advert.
Find the right people
Look for people others already turn to: a shop owner, a faith or community leader, a group organiser or a well-known customer who loves your app.
Make sure they really use it
Champions work best when they use the app themselves and can honestly say what they like about it.
Try it
Name your platform and watch it come to life
Type a name, tap a colour and pick what it does. The phone changes as you go.
Colour
What it does
Design and preview your whole platform free, then launch when you are ready.
Give them what they need
Help your champions with:
- A short, honest explanation of what the app does.
- Answers to the questions people will ask them.
- A direct line to you when someone has a problem.
Be open about any reward
If you thank champions with a payment or reward, make sure they say so when they recommend the app. Honesty protects your reputation and theirs.
Listen to what they hear
Champions hear what people really think. Check in with them regularly and use what they tell you to improve the app.
How it works
Your own money app- 1Name it and pick your colours
- 2Choose what it does
- 3Launch when you are ready
Why sign up
Create your free SendPay account
It's all about creating your own financial platform with ease. Start with a free account today.
- 🪪A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
- 💳Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
- 🌐A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
- 🚀Your own financial platformDesign and preview your whole platform free, then launch when you are ready.
SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.
Questions people ask
How do I build a community?
The community guide covers bringing your customers together.
Build a community →How do I win trust?
The trust guide covers being clear about who holds the money and every fee.
Win trust for a new money app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
Spotted a mistake or something out of date? and we'll fix it. How our guides are made
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.