How to build a community around your own money app
By SendPay Business · · 2 min read
A small group of customers who feel part of something will tell more people about your app than any advert. Building that group is work you can start on day one.
Give people a place to gather
Start one group where your customers already spend time, such as a WhatsApp community, a Facebook group or a Telegram channel. Keep it to one place so it feels busy.
Show up as a person
Post as yourself, answer questions, share what you are building and admit mistakes. People join communities because of the people in them.
Let members shape the app
Ask the group to help decide what comes next:
- Share a short list of ideas and ask which matters most.
- Invite a few members to try new features first.
- Tell everyone when you ship something they asked for.
Celebrate your members
With their permission, share stories of how people use your app: the shop that now takes cards, the family that sends money home more cheaply.
Keep it safe
Set simple rules, remove spam quickly, and remind members you will never ask for passwords or codes. A safe group is one people recommend.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I use WhatsApp to grow?
The WhatsApp guide covers groups, status updates and sharing.
Use WhatsApp to grow your money app →How do I get people talking about my app?
The word of mouth guide covers giving people a reason to share.
Word of mouth for your money app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.