How to welcome new users so they make their first payment
By SendPay Business · · 2 min read
A sign-up is only a start. The customers who stay are the ones who make a first payment or transfer soon after joining, so your welcome matters as much as your marketing.
Send a welcome straight away
As soon as someone signs up, send a short message: thanks for joining, what to do first, and how to reach a real person if they get stuck.
Point to one first step
Pick the one action that shows your app's value and make it easy:
- Add money or link a card.
- Make a small first transfer or payment.
- Invite the person they pay most often.
Check in personally
If someone has not made a first payment after a couple of days, send a friendly note asking if anything got in the way. Their answers show you where your app is confusing.
Explain checks before they happen
If identity checks are needed at some point, say so plainly and early, with what will be asked and why. Surprises at the wrong moment make people give up.
Celebrate the first payment
When the first payment goes through, confirm it clearly and show where to see it. A small, clear success builds the trust that brings the second payment.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
What emails should I send?
The email guide covers welcome messages, updates and what to avoid.
Email your money app customers →How do I keep people using the app?
The guide to keeping users coming back covers the habits that make people stay.
Keep users coming back →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.