How to use email to keep your money app customers active
By SendPay Business · · 2 min read
Many people sign up for an app and never come back. A short welcome, a helpful nudge and a personal check-in from you can be the difference between a forgotten account and a loyal customer.
Send a welcome straight away
Thank people for signing up, say in one line what the app helps them do, and show the one step to take next, such as making their first payment.
Nudge people who got stuck
If someone signed up but hasn't used the app after a few days, send a short, friendly note asking if anything was confusing, with a link to help.
Send a personal note from the founder
A plain email from you, asking what they think and inviting them to reply, gets more answers than a designed newsletter. Read and answer every reply.
Keep updates useful
Only email when you have something worth reading:
- A new feature that saves them time or money.
- A change to fees, explained plainly and in advance.
- A tip for getting more from the app.
Respect people's inbox
Make it easy to unsubscribe, don't email too often, and never share your list. Follow your country's rules on marketing emails.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I keep people using the app?
The guide to keeping users coming back covers the habits that matter.
Keep users coming back →What should I measure?
The metrics guide covers sign-ups, first payments and second payments.
What to measure in your money app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.