What to measure in the first months of your money app
By SendPay Business · · 2 min read
It is easy to feel busy and not know whether your money app is working. A handful of simple numbers, checked every week, tells you where people get stuck and what to fix next.
Sign-ups
How many people create an account each week, and where they came from. This tells you which places and messages bring people in.
First payment
How many of those people make their first payment or transfer. If lots sign up and few pay, something between sign-up and first payment is confusing or scary. Talk to them and find out.
Second payment
How many come back and pay again. This is the number that shows people trust you and find you useful. A small app with loyal users beats a big one nobody returns to.
Questions and complaints
Keep a simple list of what people ask and complain about. The same question three times means your app or your website should answer it.
What you earn
Track what your fees bring in against what you pay out. The earnings calculator helps you see how this changes as you grow.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I estimate my earnings?
The free platform earnings calculator shows earnings for any fee and number of payments.
Platform earnings calculator →How do I get people to pay a second time?
The guide to keeping users coming back covers the habits that matter.
Keep users coming back →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.