How to collect and use customer feedback to improve your money app
By SendPay Business · · 2 min read
After launch, the best ideas for your money app come from the people using it. A simple habit of asking, listening and acting keeps the app getting better every week.
Make it easy to tell you things
Give people simple ways to reach you:
- A contact button inside the app.
- A short question in your welcome email, like "What nearly stopped you signing up?"
- A quick call with a few customers each month.
Write everything down
Keep one simple list of what people say. After a few weeks, the same few problems and wishes will stand out.
Fix what stops people first
Anything that stops people signing up, paying or getting their money comes before new features.
Tell people when you act
When you fix something a customer raised, tell them. It shows you listen and turns them into your biggest fans.
Say no politely
Not every idea fits your app. Thank people, explain what you are focusing on, and keep the app simple for the people you serve.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I talk to customers?
The customer conversations guide covers what to ask and how to listen.
Talk to customers first →What should I measure?
The measurement guide covers the few numbers that matter.
What to measure in your money app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.