What to do in the first 90 days after you launch your money app
By SendPay Business · · 2 min read
The weeks after launch decide whether a money app keeps growing or fades away. A simple plan for the first 90 days keeps you focused on what matters.
Days 1 to 30: fix and listen
In the first month, focus on the people who already joined:
- Reply to every message quickly.
- Fix anything that stops people signing up or paying.
- Talk to your first customers about what they like and what confuses them.
Days 31 to 60: find what works
Look at where your active customers came from and why they stay. Do more of what brought them, and stop what didn't.
Days 61 to 90: grow on purpose
Pick one or two ways to reach more people like your best customers, such as a partner business, a community group or helpful articles, and put your time there.
Keep simple numbers
Track sign-ups, first payments and people who come back. These three numbers tell you more than any long report.
Decide what comes next
At 90 days, look back honestly: who loves the app, what they ask for, and what you should build or change next.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
What should I measure?
The measurement guide covers the few numbers that matter for a new money app.
What to measure in your money app →How do I keep users coming back?
The retention guide covers habits that make people stay.
Keep users coming back →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.