Talk to your future customers before you launch your money app
By SendPay Business · · 2 min read
The founders of the famous money apps knew their customers' problems inside out. The quickest way to get there is simple: talk to the people you want to serve before you launch, and listen more than you speak.
Find ten people
Start with people you already know who match your niche: friends, family, colleagues, members of your community or trade. Ask each one to introduce you to one more.
Ask about what they do today
Good questions are about real past behaviour, not opinions about your idea:
- How did you last send, receive or pay money for this?
- What did it cost, and how long did it take?
- What annoyed you about it?
- What have you tried instead?
Don't pitch too early
If you describe your app first, polite people will say they love it. Save your idea for the end, then ask whether they would use it and what would stop them.
Write down their exact words
The phrases people use to describe their problem are the words that should go on your homepage. Keep notes after every conversation.
Ask them to be your first users
End each conversation by asking whether they would try your app when it launches. The people who say yes are your first users and your first word-of-mouth.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I turn what I hear into a pitch?
The free pitch builder turns who it's for, what it does and why it's better into a one-sentence pitch.
Money app pitch builder →What should I check before launching?
The questions guide covers what to answer before launch day.
Questions to answer before launching →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.