How to use local radio to grow your money app
By SendPay Business · · 2 min read
In many places the radio is still where people hear news, music and advice every day. A few minutes on a local or community station can put your money app in front of people who never scroll social media.
Find the right stations
Look for community stations and shows that speak to your people: a language, a city, a faith or a trade. A small station your customers love beats a big one they ignore.
Offer something useful
Presenters want content that helps listeners. Pitch a topic, not an advert:
- How to send money home without hidden fees.
- How to spot money scams.
- Simple ways for small traders to get paid safely.
Keep it simple on air
Speak plainly, tell one short story about a real customer problem, and say your app's name clearly more than once. Listeners cannot click a link, so give an easy name to search for.
Follow up
Thank the presenter, share the clip online, and offer to come back when you have news. One good guest often gets invited again.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I explain my app in one sentence?
The pitch builder helps you write a short, clear line you can say on air.
Money app pitch builder →What about newspapers and websites?
The press guide covers getting written about.
Get press for your money app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.