How to get press coverage for your own money app
By SendPay Business · · 2 min read
- 1Type in your own numbers
- 2The tool works it out
- 3See the answer clearly
A local founder launching a money app to take on the big banks is a good story. Journalists, podcasters and community radio hosts are always looking for real people doing something new. Here is how to make it easy for them to say yes.
Find the right outlets
Start small and close to your people.
- Local newspapers and news websites in your town or city.
- Community and diaspora radio stations, newsletters and podcasts.
- Trade magazines for the industry your customers work in.
- Bloggers and creators your customers already follow.
Pitch a story, not a product
Lead with the people and the problem: who struggles today, why the big names serve them badly and what made you start. The app is the ending of the story, not the headline.
Try it
Name your platform and watch it come to life
Type a name, tap a colour and pick what it does. The phone changes as you go.
Colour
What it does
Design and preview your whole platform free, then launch when you are ready.
Keep your email short
A clear subject line, three or four sentences on the story, why it matters to their readers now, and how to reach you. Offer photos and a short quote they can use.
Have a simple press page ready
Put your logo, a few photos, a short description of the app and your contact details on one page. Journalists work fast and use whatever is easiest to find.
Be honest in every claim
Only share real numbers and real facts. Say who provides the accounts and payments behind your app. A journalist who trusts you will come back for the next story.
How it works
Your own money app- 1Name it and pick your colours
- 2Choose what it does
- 3Launch when you are ready
Why sign up
Create your free SendPay account
It's all about creating your own financial platform with ease. Start with a free account today.
- 🪪A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
- 💳Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
- 🌐A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
- 🚀Your own financial platformDesign and preview your whole platform free, then launch when you are ready.
SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.
Questions people ask
What if I have no users yet?
Your story is still news: why you started, who it's for and what you want to change. Launch day itself is a good hook.
How do I plan my launch day?
The launch day plan covers what to do before, on and after the day.
Launch day plan for your money app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
Spotted a mistake or something out of date? and we'll fix it. How our guides are made
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.