How to get press coverage for your own money app
By SendPay Business · · 2 min read
A local founder launching a money app to take on the big banks is a good story. Journalists, podcasters and community radio hosts are always looking for real people doing something new. Here is how to make it easy for them to say yes.
Find the right outlets
Start small and close to your people.
- Local newspapers and news websites in your town or city.
- Community and diaspora radio stations, newsletters and podcasts.
- Trade magazines for the industry your customers work in.
- Bloggers and creators your customers already follow.
Pitch a story, not a product
Lead with the people and the problem: who struggles today, why the big names serve them badly and what made you start. The app is the ending of the story, not the headline.
Keep your email short
A clear subject line, three or four sentences on the story, why it matters to their readers now, and how to reach you. Offer photos and a short quote they can use.
Have a simple press page ready
Put your logo, a few photos, a short description of the app and your contact details on one page. Journalists work fast and use whatever is easiest to find.
Be honest in every claim
Only share real numbers and real facts. Say who provides the accounts and payments behind your app. A journalist who trusts you will come back for the next story.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
What if I have no users yet?
Your story is still news: why you started, who it's for and what you want to change. Launch day itself is a good hook.
How do I plan my launch day?
The launch day plan covers what to do before, on and after the day.
Launch day plan for your money app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.