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How to offer your money app in your customers' own languages

By SendPay Business · · 2 min read

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  3. Your site goes live on it

Many of the world's biggest banks and apps work mainly in one or two languages. Speaking your customers' own language is one of the simplest ways a small money app can stand out.

Start with the languages your people use

Ask your first customers which language they use at home and with money. For a diaspora community, that may be different from the country they live in.

Woman in a blue shirt using a laptop

Translate the parts that matter most

Begin with the words people rely on:

  • Sign-up and identity steps.
  • Fees, limits and anything about money leaving an account.
  • Error messages and warnings about scams.
  • Your help pages and FAQ.

Try it

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Use real speakers

Machine translation is a start, but ask native speakers to check it. A wrong word about fees or security can cost trust.

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Support in the same language

If the app speaks a language, customers will expect help in it too. Even one support person who speaks it makes a big difference.

Say it in your marketing

Tell people your app speaks their language on your homepage, in your posts and in community groups. It is a reason to choose you.

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How it works

Your free website, built for you
  1. Type your business name
  2. Your pages fill themselves in
  3. Publish it free

Why sign up

Create your free SendPay account

It's all about creating your own financial platform with ease. Start with a free account today.

  • A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
  • Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
  • A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
  • Your own financial platformDesign and preview your whole platform free, then launch when you are ready.

SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.

Questions people ask

How do I build an app for my community abroad?

The diaspora guide covers building for a community living away from home.

Money app for your diaspora community →
How do I write my homepage?

The homepage guide covers the words that turn visitors into sign-ups.

Write your money app homepage →
Can I call it a bank?

In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.

Is there a step-by-step plan I can follow?

Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.

Digital bank app launch checklist →
How do I start?

Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.

Build my platform →

Read next

Spotted a mistake or something out of date? and we'll fix it. How our guides are made

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.