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How to learn from customers who stop using your money app

By SendPay Business ยท ยท 2 min read

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Some customers will stop using your money app. That is normal, but each one can teach you something. Knowing why people leave is often the fastest way to keep more of the ones who stay.

Notice when people go quiet

Keep an eye on customers who used the app regularly and then stopped. The sooner you notice, the easier it is to help.

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Ask one kind question

Send a short, friendly message asking what you could have done better. Keep it to one question and make it easy to reply.

Try it

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Type a name, tap a colour and pick what it does. The phone changes as you go.

Colour

What it does

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Design and preview your whole platform free, then launch when you are ready.

Look for patterns

Common reasons include:

  • Fees that felt higher than expected.
  • A problem that was not fixed quickly.
  • A missing feature they needed.
  • They simply did not need it any more.
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Fix what you can

If several people give the same reason, fix that first, then tell past customers what changed.

Leave the door open

Thank people for trying your app and make it easy to come back. Many will return when their needs change.

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How it works

Your own money app
  1. Name it and pick your colours
  2. Choose what it does
  3. Launch when you are ready

Why sign up

Create your free SendPay account

It's all about creating your own financial platform with ease. Start with a free account today.

  • A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
  • Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
  • A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
  • Your own financial platformDesign and preview your whole platform free, then launch when you are ready.

SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.

Questions people ask

How do I keep people using the app?

The guide on keeping users covers habits that bring people back.

Keep users coming back โ†’
How do I use feedback well?

The feedback guide covers turning what customers say into improvements.

Use customer feedback โ†’
Can I call it a bank?

In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.

Is there a step-by-step plan I can follow?

Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.

Digital bank app launch checklist โ†’
How do I start?

Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.

Build my platform โ†’

Read next

Spotted a mistake or something out of date? and we'll fix it. How our guides are made

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.