How to help older customers use your money app
By SendPay Business · · 2 min read
As branches close, many older people are told to bank on their phone without anyone showing them how. A money app that is patient, clear and easy to reach can win customers the big banks are losing.
Make it easy to read
Small changes help everyone, not just older customers:
- Large, clear text and buttons.
- Plain words instead of jargon.
- One task per screen.
- A clear way back if they tap the wrong thing.
Offer a real person
A phone number or a named person to message makes a huge difference. Many older customers will only try an app if they know they can ask for help.
Help them stay safe
Older people are often targeted by scammers. Explain simply what you will never ask for, and make it easy to check that a message really came from you.
Let family help
Children and grandchildren often set up apps for older relatives. Make it easy for them to show someone how it works and to explain it simply.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I protect customers from scams?
The scams guide covers warning customers and spotting fakes.
Protect customers from scams →How do I explain my terms simply?
The plain words guide covers writing terms people understand.
Explain terms in plain words →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.