How to grow your money app with care workers
By SendPay Business · · 2 min read
Many care workers and nurses work shifts at different homes or hospitals, and many have moved from another country and support family there. A money app that fits their hours and makes sending money home simple can become part of their routine.
Learn what makes it hard
Talk to a few care workers and ask:
- How and when are you paid?
- Do you send money to family, and what does it cost?
- When do you have time to deal with money?
- What would make managing your money easier?
Fit around their shifts
Care workers deal with money between shifts, often late at night. An app that does everything on the phone, with no branch visits and quick answers to questions, suits them.
Make sending home simple
Show the full cost and how much will arrive before each transfer. Families rely on that money, so being clear and reliable builds loyalty.
Grow through colleagues
Care workers talk to each other at handovers and in group chats. A few who like your app will tell their colleagues, many of whom face the same problems.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I serve people who live away from home?
The diaspora guide covers building for people who support family in another country.
Diaspora guide →How do I spread the word through group chats?
The WhatsApp guide covers growing your app through the chats your users already use.
Use WhatsApp to grow →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.