How to grow your money app with people new to a country
By SendPay Business · · 2 min read
Moving to a new country is hard, and money is one of the first problems. Opening an account can be slow, and people need to get paid and pay rent straight away. A money app that makes those first weeks easier can earn a customer for years.
Learn what gets in the way
Talk to people who moved recently and ask:
- How long did it take to get an account?
- How did you get your first wages?
- What did you need help with in your first month?
- Where did you look for advice?
Make the first step simple
Explain in plain words, and in the languages newcomers speak, what they need to sign up and what happens next.
Help with the first month
Getting paid, paying rent and sending some money home are the first jobs. An app that does those three well will feel like a real help.
Grow through community groups
New arrivals often find help through community centres, language classes, places of worship and online groups. Being useful there is the best way to reach them.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
Should I offer other languages?
The local languages guide covers offering your app in the languages your users speak.
Offer local languages →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.