How to grow your money app into a new city or country
By SendPay Business · · 2 min read
Most successful money apps won one place first, then copied what worked somewhere new. Growing on purpose, one step at a time, keeps you from spreading too thin.
Be sure the first place works
Before you expand, check that customers in your first city keep using the app, pay again and recommend it to friends.
Pick the next place carefully
Good next places often:
- Have people like your current customers.
- Are connected to your first city, by family, work or travel.
- Use the same language and ways of paying.
Find a local helper
A trusted person who knows the new place, a community leader, a partner business or an early customer, can open doors you can't.
Check the rules for new countries
Moving into a new country can mean new rules for money services. Check with your licensed partners what is needed before you launch there.
Repeat what worked
Use the same steps that won your first customers: talk to people, sign up a few partners and be there to help on day one.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I pick where to launch?
The country guide covers questions to ask about each market.
Choose your launch country →Who would I compete with?
The country guides name the biggest banks and money providers in each country.
Start your own bank, by country →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.