How to partner with local businesses to grow your own money app
By SendPay Business · · 2 min read
The big banks buy attention. A new money app can borrow trust instead. Every neighbourhood has businesses and groups that people already rely on. When they recommend you, or take payments through you, their customers become yours.
Find partners who share your people
Look for anyone who already serves the niche you picked.
- Shops and salons your community already visits every week.
- Associations, clubs and places of worship that collect dues or donations.
- Landlords and letting agents who collect rent.
- Schools, tutors and parent groups that collect fees.
- Local creators and radio hosts your people already listen to.
Offer them something real
A partner needs a reason to say yes: an easier way to get paid, less time chasing money, a clear record of who paid, or a better deal for their members. Start with their problem, not your app.
Start with one and make it work
Help your first partner set up personally and fix anything that gets in the way. One partner whose customers are happy is worth more than ten who signed up and forgot.
Turn the story into your pitch
Once a partner is using your app, ask if you can share what changed for them. A real local business saying "this works" is the best sales material you will ever have.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
What if a partner wants their own brand?
SendPay Business platforms are white label, so a partner can run payments under their own name too. That can become a second product for you.
White label fintech platform →How do I reach people beyond partners?
The marketing guide covers word of mouth, content and community groups on a small budget.
How to market your own money app →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.