White-label fintech platform: what it is and how it works
By SendPay Business · · Updated · 2 min read
White label means the product is built and run by one company and sold under another company's name. In fintech it is how a coffee chain, a creator or a community group can offer accounts and cards without building a bank. This is what sits underneath, and what you should ask before you choose one.
What is underneath a white-label platform
Card issuing and processing, multi-currency accounts, international payouts, identity verification and a customer console. Each of those is normally a separate provider and a separate contract. A white-label platform stitches them together once, so you get the finished product with your brand on the front.
What you control
Your name, logo, colours and domain. The pages and the words on them. Which features your customers get. Your own customer list. Your fees. On SendPay Business you also control what your users see in the app and in every email they receive, because the brand runs all the way through.
What you do not control, and why that is good
The regulated parts: safeguarding, card scheme membership and payment rails stay with the regulated partners. That is what lets you launch without years of authorisation, and it is why your terms must say who provides what.
Questions to ask any white-label provider
If any of those answers is vague, keep looking. SendPay Business answers all five before you pay.
- Whose name is on the customer's card and emails?
- Do my users belong to me, and can I export them?
- Can I set my own fees, and who collects them?
- Can I move to my own domain and my own accounts later?
- Which permissions will I need, and will you say so in writing before I pay?
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
Is white label the same as banking as a service?
Close. Banking as a service is the supply side, the rails and licences. White label is the finished, branded product built on them.
Can I graduate to my own accounts?
Yes. Platforms start on our rails so they can launch, and can move to your own domain and your own provider accounts when you are ready.
Who do my customers contract with?
Your platform's terms name you as the operator and the regulated partners as the providers of accounts, cards and payments.
Can I change the design after launch?
Yes. Branding, pages, words, features and fees are yours to change from your own console at any time.
How can SendPay Business help?
Every one of the five questions above has a straight answer here: your brand on everything, your users are yours, your fees are yours, your own domain and accounts when you want them, and the permissions spelled out in writing before you pay.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.