White-label fintech platform: what it is and how it works
By SendPay Business · · Updated · 2 min read
- 1Your card appears in your app
- 2Tap it to pay in a shop
- 3See every payment as it happens
White label means the product is built and run by one company and sold under another company's name. In fintech it is how a coffee chain, a creator or a community group can offer accounts and cards without building a bank. This is what sits underneath, and what you should ask before you choose one.
What is underneath a white-label platform
Card issuing and processing, multi-currency accounts, international payouts, identity verification and a customer console. Each of those is normally a separate provider and a separate contract. A white-label platform stitches them together once, so you get the finished product with your brand on the front.
What you control
Your name, logo, colours and domain. The pages and the words on them. Which features your customers get. Your own customer list. Your fees. On SendPay Business you also control what your users see in the app and in every email they receive, because the brand runs all the way through.
Try it
Name your platform and watch it come to life
Type a name, tap a colour and pick what it does. The phone changes as you go.
Colour
What it does
Design and preview your whole platform free, then launch when you are ready.
What you do not control, and why that is good
The regulated parts: safeguarding, card scheme membership and payment rails stay with the regulated partners. That is what lets you launch without years of authorisation, and it is why your terms must say who provides what.
Questions to ask any white-label provider
If any of those answers is vague, keep looking. SendPay Business answers all five before you launch.
0 of 5 answered
Tick each question once you know your answer.
How it works
Your own money app- 1Name it and pick your colours
- 2Choose what it does
- 3Launch when you are ready
Why sign up
Create your free SendPay account
It's all about creating your own financial platform with ease. Start with a free account today.
- 🪪A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
- 💳Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
- 🌐A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
- 🚀Your own financial platformDesign and preview your whole platform free, then launch when you are ready.
SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.
Questions people ask
Is it cheaper to build a banking app myself?
Work out the first-year cost of an in-house build from your own team and timeline, and see how a white-label launch differs.
Banking app build cost calculator →Which money app should I launch?
Answer a few questions and get a suggested platform type.
Which money app should I launch? →Is white label the same as banking as a service?
Close. Banking as a service is the supply side, the rails and licences. White label is the finished, branded product built on them.
Can I graduate to my own accounts?
Yes. Platforms start on our rails so they can launch, and can move to your own domain and your own provider accounts when you are ready.
Who do my customers contract with?
Your platform's terms name you as the operator and the regulated partners as the providers of accounts, cards and payments.
Can I change the design after launch?
Yes. Branding, pages, words, features and fees are yours to change from your own console at any time.
How can SendPay Business help?
Every one of the five questions above has a straight answer here: your brand on everything, your users are yours, your fees are yours, your own domain and accounts when you want them, and the permissions spelled out in writing before you launch.
Build my platform →Read next
Spotted a mistake or something out of date? and we'll fix it. How our guides are made
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.