How to choose the country to launch your money app in
By SendPay Business · · 2 min read
- 1Type in your own numbers
- 2The tool works it out
- 3See the answer clearly
Most successful money apps started in one place before going anywhere else. Picking that first place well makes every other step easier.
Start where you have people
The easiest first market is one where you already know customers: your home town, your community abroad or the country your family lives in.
Ask a few simple questions
For each country you're thinking about, ask:
0 of 4 answered
Tick each question once you know your answer.
Try it
Name your platform and watch it come to life
Type a name, tap a colour and pick what it does. The phone changes as you go.
Colour
What it does
Design and preview your whole platform free, then launch when you are ready.
Think in corridors for transfers
If your app sends money home, the market is two places at once, such as the UK and Ghana. Pick one corridor and do it really well first.
Check what is allowed
Rules differ by country. Some app types, like transfers or cards, need local licences, which your licensed partners help with before you go live.
Start with one, then grow
Once customers in your first country love the app, you'll know what to copy and what to change for the next one.
How it works
Your own money app- 1Name it and pick your colours
- 2Choose what it does
- 3Launch when you are ready
Why sign up
Create your free SendPay account
It's all about creating your own financial platform with ease. Start with a free account today.
- 🪪A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
- 💳Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
- 🌐A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
- 🚀Your own financial platformDesign and preview your whole platform free, then launch when you are ready.
SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.
Questions people ask
Who are the big names in each country?
The country guides name the biggest banks and money providers you would compete with.
Start your own bank, by country →Which kind of app should I launch?
Answer three questions and pick your country to get a suggestion.
Which money app should I launch? →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
Spotted a mistake or something out of date? and we'll fix it. How our guides are made
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.