How to expand your money app to a new country
By SendPay Business · · 2 min read
When your money app works well in one country, the next step is often a second one. Many successful apps grew this way, following their customers' families, trade or language across a border.
Follow your customers
Look at where your customers send money, buy from or have family. The best second country is often one your users already talk about.
Check what changes
Before you launch, find out what is different:
- Which payment methods people use most.
- Which rules apply, through your licensed partners.
- Which language and currency people expect.
Start with a small group
Launch first with a small group of people you can reach directly, such as relatives of current customers, then open it up once it works.
Find a local helper
A trusted person on the ground who knows the market can answer questions, spot problems and introduce you to partners.
Keep your first country strong
Do not let growth abroad weaken the service your first customers rely on. They are still your best source of new users.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I choose a country?
The country guide covers what to compare before you pick one.
Choose the country to launch in →Do I need a new language?
The local languages guide covers offering your app in the language people use.
Offer your money app in local languages →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.