How to write a simple business plan for your money app
By SendPay Business · · 2 min read
A business plan for a new money app does not need to be long. One page that answers a few plain questions will keep you focused and helps when you talk to partners, family or anyone who might back you.
Who it is for
Name one group of people and the money problem they have today. The more specific, the easier everything else becomes.
What you offer
Describe in one sentence what your app lets them do and why it is better than what they use now.
How it earns money
Write down your fees and roughly how many active customers you need to cover your costs. Use your own honest guesses, not hopeful ones.
What it costs to run
List your main costs:
- Your platform and any set-up fees.
- Marketing, such as printing, events or adverts.
- Your own time and any help you pay for.
Your first three months
List the steps you will take, such as a pilot with 20 people, launch day and your first partner business. Review the page every month and change it as you learn.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I work out what I could earn?
The platform earnings calculator shows what your fees could bring in at different sizes.
Platform earnings calculator →How do I describe my app in one sentence?
The pitch builder writes a one-sentence pitch from three simple answers.
Money app pitch builder →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.