Smiling man in a suit in a modern office

How to write a launch announcement for your money app

By SendPay Business · · 2 min read

Get paid with a link
  1. Make a link for the amount
  2. Send it in a chat or an email
  3. They tap, pay, and you see it

When your money app goes live, a short, clear announcement is how you tell the people who care. It works best when it sounds like you, not like an advert.

Say what it is in one line

Open with who the app is for and what it helps them do. Your one-sentence pitch is the perfect first line.

Woman smiling while working on her laptop

Tell the story briefly

Say why you built it in two or three sentences. People connect with a real reason, like a problem you or your family faced.

Try it

Name your platform and watch it come to life

Type a name, tap a colour and pick what it does. The phone changes as you go.

Colour

What it does

Build mine

Design and preview your whole platform free, then launch when you are ready.

Make the next step clear

End with one simple action:

  • A link to sign up or download.
  • What it costs, in plain words.
  • How to reach you with questions.
Team collaborating around a laptop in an office

Adapt it for each place

Use a short version for WhatsApp groups and social media, and a slightly longer one for email and your website.

Stay honest

Don't call it a bank or promise what it can't do. Say that accounts and payments are powered by licensed partners.

Woman in a grey jumper using a laptop

How it works

Your own money app
  1. Name it and pick your colours
  2. Choose what it does
  3. Launch when you are ready

Why sign up

Create your free SendPay account

It's all about creating your own financial platform with ease. Start with a free account today.

  • A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
  • Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
  • A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
  • Your own financial platformDesign and preview your whole platform free, then launch when you are ready.

SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.

Questions people ask

How do I write my one-sentence pitch?

The pitch builder turns who, what and why into ready-to-use lines.

Money app pitch builder →
How should launch day go?

The launch day plan covers the hours before, during and after.

Launch day plan →
Can I call it a bank?

In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.

Is there a step-by-step plan I can follow?

Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.

Digital bank app launch checklist →
How do I start?

Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.

Build my platform →

Read next

Spotted a mistake or something out of date? and we'll fix it. How our guides are made

This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.