How to write a launch announcement for your money app
By SendPay Business · · 2 min read
When your money app goes live, a short, clear announcement is how you tell the people who care. It works best when it sounds like you, not like an advert.
Say what it is in one line
Open with who the app is for and what it helps them do. Your one-sentence pitch is the perfect first line.
Tell the story briefly
Say why you built it in two or three sentences. People connect with a real reason, like a problem you or your family faced.
Make the next step clear
End with one simple action:
- A link to sign up or download.
- What it costs, in plain words.
- How to reach you with questions.
Adapt it for each place
Use a short version for WhatsApp groups and social media, and a slightly longer one for email and your website.
Stay honest
Don't call it a bank or promise what it can't do. Say that accounts and payments are powered by licensed partners.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
How do I write my one-sentence pitch?
The pitch builder turns who, what and why into ready-to-use lines.
Money app pitch builder →How should launch day go?
The launch day plan covers the hours before, during and after.
Launch day plan →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.