Start your own digital banking app in Rome and take on Intesa Sanpaolo and Satispay
By SendPay Business · · 3 min read
Rome is one of the biggest money cities in Italy. In Italy, paying by phone has grown fast, and a handful of old banks still hold most accounts. Most of it flows through Intesa Sanpaolo and UniCredit, plus apps like Satispay. A brand built for Rome, its neighbourhoods, communities and small businesses, can win people the national giants treat as just another account number.
How Rome pays today
Rome is home to Poste Italiane, whose PostePay cards are among the most common ways Italians pay, alongside big banks such as Intesa Sanpaolo and UniCredit.
A brand built for Rome's shops, tourism businesses or communities can offer a simpler, more local service.
Who you'd be competing with in Rome
The big banks, Intesa Sanpaolo and UniCredit, are everywhere in Rome. The apps, like Satispay, won people over by being simpler. Your edge is being local: your language, your community, your city's name on the card.
What you can launch under your own brand
An everyday account app with balances and a branded card, a money transfer app, a payment-link product for invoices, a marketplace that pays its sellers, or a membership platform. Each is a template: your name, your colours, your domain, your fees.
How it works, in a few clicks
Pick the template closest to your idea, type your platform name and preview every page before you pay.
- Pick a template.
- Name it and choose your colours. The site changes as you type.
- Preview the finished platform, page by page.
- Verify with a selfie and pay your invoice.
- Go live on your own domain within 24 hours and invite your first users.
You set the fees, you keep them
Charge 1%, 2.9% or nothing: it's your call. On every euro your users move, your platform earns the fee you set.
Permissions: the honest part
The accounts, cards and payments behind your platform are powered by licensed partners. Depending on what your platform does and who it serves, you may also need your own registration, and serving customers in Italy can bring local rules from the Bank of Italy. We tell you in writing which permissions apply to your platform before you pay, and introduce specialists who handle them. We are not licensed advisers and don't guarantee outcomes.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
Can I really compete with Intesa Sanpaolo in Rome?
Not on size on day one. But you can beat any big bank on focus: a platform built for one city, community or kind of customer, with a better experience and fairer fees.
Can I call it a bank?
In most countries, including Italy, "bank" is a protected word you can only use with a banking licence. Call it an account, an app or a platform.
Is SendPay Business connected to Intesa Sanpaolo or Satispay?
No. We name them only to describe the market. SendPay Business is an independent technology company, not a bank.
Should I put Rome in my app's name?
It can help if you only plan to serve Rome, because people trust a local name. If you want to grow across Italy later, pick a name that still works outside the city. The free name generator gives you ideas and opens your favourite straight in the builder.
Payment app name generator →How much could a platform in Rome earn?
It depends on how many people in Rome use it, how much they move and the fee you set. Put your own numbers into the free calculator.
Platform earnings calculator →Is there a guide for the whole of Italy?
Yes, the Italy guide covers the national picture.
Italy guide →Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers. Tick each step off as you go.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.