Start your own digital banking app in Rio de Janeiro and take on Itaú Unibanco and Nubank
By SendPay Business · · 3 min read
Rio de Janeiro is one of the biggest money cities in Brazil. Brazil's instant payment system, Pix, turned the country into one of the world's biggest digital payment markets. Most of it flows through Itaú Unibanco, Banco do Brasil, Bradesco and Caixa, plus apps like Nubank and Mercado Pago. A brand built for Rio de Janeiro, its neighbourhoods, communities and small businesses, can win people the national giants treat as just another account number.
How Rio de Janeiro pays today
In Rio de Janeiro, Pix has changed how people pay: even beach vendors and street sellers take it. Paying by phone is now normal almost everywhere.
A brand built for one community, such as a neighbourhood, samba school or trade, can build on that habit.
Who you'd be competing with in Rio de Janeiro
The big banks, Itaú Unibanco, Banco do Brasil, Bradesco and Caixa, are everywhere in Rio de Janeiro. The apps, like Nubank and Mercado Pago, won people over by being simpler. Your edge is being local: your language, your community, your city's name on the card.
What you can launch under your own brand
An everyday account app with balances and a branded card, a money transfer app, a payment-link product for invoices, a marketplace that pays its sellers, or a membership platform. Each is a template: your name, your colours, your domain, your fees.
How it works, in a few clicks
Pick the template closest to your idea, type your platform name and preview every page before you pay.
- Pick a template.
- Name it and choose your colours. The site changes as you type.
- Preview the finished platform, page by page.
- Verify with a selfie and pay your invoice.
- Go live on your own domain within 24 hours and invite your first users.
You set the fees, you keep them
Charge 1%, 2.9% or nothing: it's your call. On every real your users move, your platform earns the fee you set.
Permissions: the honest part
The accounts, cards and payments behind your platform are powered by licensed partners. Depending on what your platform does and who it serves, you may also need your own registration, and serving customers in Brazil can bring local rules from the Central Bank of Brazil. We tell you in writing which permissions apply to your platform before you pay, and introduce specialists who handle them. We are not licensed advisers and don't guarantee outcomes.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
Can I really compete with Itaú Unibanco in Rio de Janeiro?
Not on size on day one. But you can beat any big bank on focus: a platform built for one city, community or kind of customer, with a better experience and fairer fees.
Can I call it a bank?
In most countries, including Brazil, "bank" is a protected word you can only use with a banking licence. Call it an account, an app or a platform.
Is SendPay Business connected to Itaú Unibanco or Nubank?
No. We name them only to describe the market. SendPay Business is an independent technology company, not a bank.
Should I put Rio de Janeiro in my app's name?
It can help if you only plan to serve Rio de Janeiro, because people trust a local name. If you want to grow across Brazil later, pick a name that still works outside the city. The free name generator gives you ideas and opens your favourite straight in the builder.
Payment app name generator →How much could a platform in Rio de Janeiro earn?
It depends on how many people in Rio de Janeiro use it, how much they move and the fee you set. Put your own numbers into the free calculator.
Platform earnings calculator →Is there a guide for the whole of Brazil?
Yes, the Brazil guide covers the national picture.
Brazil guide →Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers. Tick each step off as you go.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.