Start your own digital banking app in Malaysia and take on Maybank and Touch 'n Go eWallet

By SendPay Business · 29 September 2026 · 3 min read

Malaysia has licensed a new wave of digital banks, and e-wallets are used everywhere. Most of that money flows through a handful of names: Maybank, CIMB and Public Bank, plus apps like Touch 'n Go eWallet and GXBank. Every one of them started as somebody's idea. Yours can be next: your own digital banking app, under your own name, with your own fees.

Who you'd be competing with in MalaysiaWhat you can launch under your own brandHow it works, in a few clicks

Who you'd be competing with in Malaysia

The big banks, Maybank, CIMB and Public Bank, have the branches and the history. The fast-growing apps, like Touch 'n Go eWallet and GXBank, won because they were simpler and cheaper to use. That gap is where a new brand wins: a community, a niche, a language or a type of customer the giants treat as an afterthought.

What you can launch under your own brand

An everyday account app with balances and a branded card, a money transfer app, a payment-link product for invoices, a marketplace that pays its sellers, or a membership platform. Each is a template: your name, your colours, your domain, your fees.

How it works, in a few clicks

Pick the template closest to your idea, type your platform name and preview every page before you pay.

Pick a template.
Name it and choose your colours. The site changes as you type.
Preview the finished platform, page by page.
Verify with a selfie and pay your invoice.
Go live on your own domain within 24 hours and invite your first users.

You set the fees, you keep them

Charge 1%, 2.9% or nothing: it's your call. On every ringgit your users move, your platform earns the fee you set. Your users sign up with you, not with us.

Permissions: the honest part

The accounts, cards and payments behind your platform are powered by licensed partners. Depending on what your platform does and who it serves, you may also need your own registration, and serving customers in Malaysia can bring local rules from the Bank Negara Malaysia. We tell you in writing which permissions apply to your platform before you pay, and introduce specialists who handle them. We are not licensed advisers and don't guarantee outcomes.

Build it

Create your own financial platform.

Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.

Build my platform →

Questions people ask

Can I really compete with Maybank?

Not on size on day one. But you can beat any big bank on focus: a platform built for one community or one kind of customer, with a better experience and fairer fees. That's how every challenger started.

Can I call it a bank?

In most countries, including Malaysia, "bank" is a protected word you can only use with a banking licence. Call it an account, an app or a platform. Your users still get a balance and a way to pay.

Is SendPay Business connected to Maybank or Touch 'n Go eWallet?

No. We name them only to describe the market. SendPay Business is an independent technology company, not a bank.

What should I call my app?

Pick a short name that is easy to say in Malaysia, has a free domain, and doesn't use the word "bank". The free name generator gives you ideas and opens your favourite straight in the builder.

Payment app name generator →

How much could my platform earn?

It depends on how many users you have, how much they move and the fee you set. Put your own numbers into the free calculator to see what your platform could earn in ringgit terms each month.

Platform earnings calculator →

Is there a step-by-step plan I can follow?

Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers. Tick each step off as you go.

Digital bank app launch checklist →

How do I start?

Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.