Start your own digital banking app in Guayaquil and take on Banco Pichincha and Deuna
By SendPay Business · · 3 min read
Guayaquil is one of the biggest money cities in Ecuador. In Ecuador, paying by QR code and phone is catching on fast. Most of it flows through Banco Pichincha and Banco Guayaquil, plus apps like Deuna. A brand built for Guayaquil, its neighbourhoods, communities and small businesses, can win people the national giants treat as just another account number.
How Guayaquil pays today
Guayaquil is Ecuador's biggest port and business city, Ecuador uses the US dollar, and people bank with Banco Pichincha and Banco Guayaquil.
A brand built for Guayaquil's traders, shops or families abroad can offer a more local service.
Who you'd be competing with in Guayaquil
The big banks, Banco Pichincha and Banco Guayaquil, are everywhere in Guayaquil. The apps, like Deuna, won people over by being simpler. Your edge is being local: your language, your community, your city's name on the card.
What you can launch under your own brand
An everyday account app with balances and a branded card, a money transfer app, a payment-link product for invoices, a marketplace that pays its sellers, or a membership platform. Each is a template: your name, your colours, your domain, your fees.
How it works, in a few clicks
Pick the template closest to your idea, type your platform name and preview every page before you pay.
- Pick a template.
- Name it and choose your colours. The site changes as you type.
- Preview the finished platform, page by page.
- Verify with a selfie and pay your invoice.
- Go live on your own domain within 24 hours and invite your first users.
You set the fees, you keep them
Charge 1%, 2.9% or nothing: it's your call. On every dollar your users move, your platform earns the fee you set.
Permissions: the honest part
The accounts, cards and payments behind your platform are powered by licensed partners. Depending on what your platform does and who it serves, you may also need your own registration, and serving customers in Ecuador can bring local rules from the Superintendency of Banks of Ecuador. We tell you in writing which permissions apply to your platform before you pay, and introduce specialists who handle them. We are not licensed advisers and don't guarantee outcomes.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
Can I really compete with Banco Pichincha in Guayaquil?
Not on size on day one. But you can beat any big bank on focus: a platform built for one city, community or kind of customer, with a better experience and fairer fees.
Can I call it a bank?
In most countries, including Ecuador, "bank" is a protected word you can only use with a banking licence. Call it an account, an app or a platform.
Is SendPay Business connected to Banco Pichincha or Deuna?
No. We name them only to describe the market. SendPay Business is an independent technology company, not a bank.
Should I put Guayaquil in my app's name?
It can help if you only plan to serve Guayaquil, because people trust a local name. If you want to grow across Ecuador later, pick a name that still works outside the city. The free name generator gives you ideas and opens your favourite straight in the builder.
Payment app name generator →How much could a platform in Guayaquil earn?
It depends on how many people in Guayaquil use it, how much they move and the fee you set. Put your own numbers into the free calculator.
Platform earnings calculator →Is there a guide for the whole of Ecuador?
Yes, the Ecuador guide covers the national picture.
Ecuador guide →Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers. Tick each step off as you go.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.