Start your own digital banking app in Guadalajara and take on BBVA México and Mercado Pago
By SendPay Business · · 3 min read
Guadalajara is one of the biggest money cities in Mexico. Mexico is one of Latin America's fastest-growing fintech markets, and millions of people are still looking for a better way to pay. Most of it flows through BBVA México, Banorte and Santander México, plus apps like Mercado Pago and Nu México. A brand built for Guadalajara, its neighbourhoods, communities and small businesses, can win people the national giants treat as just another account number.
How Guadalajara pays today
Guadalajara is known as Mexico's Silicon Valley, full of tech companies and startups, and many families in Jalisco receive money from relatives in the US.
A brand built for tech workers, freelancers or families receiving money from abroad can stand out here.
Who you'd be competing with in Guadalajara
The big banks, BBVA México, Banorte and Santander México, are everywhere in Guadalajara. The apps, like Mercado Pago and Nu México, won people over by being simpler. Your edge is being local: your language, your community, your city's name on the card.
What you can launch under your own brand
An everyday account app with balances and a branded card, a money transfer app, a payment-link product for invoices, a marketplace that pays its sellers, or a membership platform. Each is a template: your name, your colours, your domain, your fees.
How it works, in a few clicks
Pick the template closest to your idea, type your platform name and preview every page before you pay.
- Pick a template.
- Name it and choose your colours. The site changes as you type.
- Preview the finished platform, page by page.
- Verify with a selfie and pay your invoice.
- Go live on your own domain within 24 hours and invite your first users.
You set the fees, you keep them
Charge 1%, 2.9% or nothing: it's your call. On every peso your users move, your platform earns the fee you set.
Permissions: the honest part
The accounts, cards and payments behind your platform are powered by licensed partners. Depending on what your platform does and who it serves, you may also need your own registration, and serving customers in Mexico can bring local rules from the National Banking and Securities Commission (CNBV). We tell you in writing which permissions apply to your platform before you pay, and introduce specialists who handle them. We are not licensed advisers and don't guarantee outcomes.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
Can I really compete with BBVA México in Guadalajara?
Not on size on day one. But you can beat any big bank on focus: a platform built for one city, community or kind of customer, with a better experience and fairer fees.
Can I call it a bank?
In most countries, including Mexico, "bank" is a protected word you can only use with a banking licence. Call it an account, an app or a platform.
Is SendPay Business connected to BBVA México or Mercado Pago?
No. We name them only to describe the market. SendPay Business is an independent technology company, not a bank.
Should I put Guadalajara in my app's name?
It can help if you only plan to serve Guadalajara, because people trust a local name. If you want to grow across Mexico later, pick a name that still works outside the city. The free name generator gives you ideas and opens your favourite straight in the builder.
Payment app name generator →How much could a platform in Guadalajara earn?
It depends on how many people in Guadalajara use it, how much they move and the fee you set. Put your own numbers into the free calculator.
Platform earnings calculator →Is there a guide for the whole of Mexico?
Yes, the Mexico guide covers the national picture.
Mexico guide →Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers. Tick each step off as you go.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.