Start your own digital banking app in Gothenburg and take on Handelsbanken and Swish
By SendPay Business · · 3 min read
- 1Name it and pick your colours
- 2Choose what it does
- 3Launch when you are ready
Gothenburg is one of the biggest money cities in Sweden. Sweden is one of the most cashless countries on earth, and people pay each other by phone every day. Most of it flows through Handelsbanken, SEB and Swedbank, plus apps like Swish and Klarna. A brand built for Gothenburg, its neighbourhoods, communities and small businesses, can win people the national giants treat as just another account number.
How Gothenburg pays today
Gothenburg is home to Volvo and Sweden's biggest port, and like the rest of Sweden it hardly uses cash: people pay each other with Swish and bank with Handelsbanken, SEB, Swedbank and Nordea.
A brand made for Gothenburg's clubs, students or small businesses can offer a fresh alternative.
Who you'd be competing with in Gothenburg
The big banks, Handelsbanken, SEB and Swedbank, are everywhere in Gothenburg. The apps, like Swish and Klarna, won people over by being simpler. Your edge is being local: your language, your community, your city's name on the card.
Try it
Name your platform and watch it come to life
Type a name, tap a colour and pick what it does. The phone changes as you go.
Colour
What it does
Design and preview your whole platform free, then launch when you are ready.
What you can launch under your own brand
An everyday account app with balances and a branded card, a money transfer app, a payment-link product for invoices, a marketplace that pays its sellers, or a membership platform. Each is a template: your name, your colours, your domain, your fees.
How it works, in a few clicks
Pick the template closest to your idea, type your platform name and preview every page before you launch.
0 of 5 done
Tick each step as you do it, so you can see what is left.
You set the fees, you keep them
Charge 1%, 2.9% or nothing: it's your call. On every krona your users move, your platform earns the fee you set.
How it works
Money on its way- 1Pick who to pay and type the amount
- 2Tap send and it is on its way
- 3It lands in their account
Permissions: the honest part
The accounts, cards and payments behind your platform are powered by licensed partners. Depending on what your platform does and who it serves, you may also need your own registration, and serving customers in Sweden can bring local rules from the Finansinspektionen. We tell you in writing which permissions apply to your platform before you launch, and introduce specialists who handle them. We are not licensed advisers and don't guarantee outcomes.
Why sign up
Create your free SendPay account
It's all about creating your own financial platform with ease. Start with a free account today.
- 🪪A free business accountOpen it in about a minute with your business name, email, password and mobile. No card and no documents to start.
- 💳Get paid from day oneTake card payments, and share your own payment link and invoices so customers pay in a click.
- 🌐A free business websiteFree to build, free to publish and free to keep, with unlimited visits.
- 🚀Your own financial platformDesign and preview your whole platform free, then launch when you are ready.
SendPay Business is a technology company, not a bank. Accounts, cards and payments are powered by licensed partners.
Questions people ask
Can I really compete with Handelsbanken in Gothenburg?
Not on size on day one. But you can beat any big bank on focus: a platform built for one city, community or kind of customer, with a better experience and fairer fees.
Can I call it a bank?
In most countries, including Sweden, "bank" is a protected word you can only use with a banking licence. Call it an account, an app or a platform.
Is SendPay Business connected to Handelsbanken or Swish?
No. We name them only to describe the market. SendPay Business is an independent technology company, not a bank.
Should I put Gothenburg in my app's name?
It can help if you only plan to serve Gothenburg, because people trust a local name. If you want to grow across Sweden later, pick a name that still works outside the city. The free name generator gives you ideas and opens your favourite straight in the builder.
Payment app name generator →How much could a platform in Gothenburg earn?
It depends on how many people in Gothenburg use it, how much they move and the fee you set. Put your own numbers into the free calculator.
Platform earnings calculator →Is there a guide for the whole of Sweden?
Yes, the Sweden guide covers the national picture.
Sweden guide →Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers. Tick each step off as you go.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you launch. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
Spotted a mistake or something out of date? and we'll fix it. How our guides are made
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. Other companies named in this guide are reference points only and are not affiliated with SendPay Business.