Start your own digital banking app in Abidjan and take on Société Générale Côte d'Ivoire and Wave
By SendPay Business · · 3 min read
Abidjan is one of the biggest money cities in Côte d'Ivoire. In Côte d'Ivoire, low-fee money apps have won millions of users in a few years. Most of it flows through Société Générale Côte d'Ivoire and NSIA Banque, plus apps like Wave and Orange Money. A brand built for Abidjan, its neighbourhoods, communities and small businesses, can win people the national giants treat as just another account number.
How Abidjan pays today
Abidjan is Côte d'Ivoire's economic capital and home to the BRVM, the regional stock exchange for eight West African countries. Orange Money, MTN MoMo and Wave compete for everyday payments.
A brand built for Abidjan's traders, transporters or associations can speak to them directly.
Who you'd be competing with in Abidjan
The big banks, Société Générale Côte d'Ivoire and NSIA Banque, are everywhere in Abidjan. The apps, like Wave and Orange Money, won people over by being simpler. Your edge is being local: your language, your community, your city's name on the card.
What you can launch under your own brand
An everyday account app with balances and a branded card, a money transfer app, a payment-link product for invoices, a marketplace that pays its sellers, or a membership platform. Each is a template: your name, your colours, your domain, your fees.
How it works, in a few clicks
Pick the template closest to your idea, type your platform name and preview every page before you pay.
- Pick a template.
- Name it and choose your colours. The site changes as you type.
- Preview the finished platform, page by page.
- Verify with a selfie and pay your invoice.
- Go live on your own domain within 24 hours and invite your first users.
You set the fees, you keep them
Charge 1%, 2.9% or nothing: it's your call. On every CFA franc your users move, your platform earns the fee you set.
Permissions: the honest part
The accounts, cards and payments behind your platform are powered by licensed partners. Depending on what your platform does and who it serves, you may also need your own registration, and serving customers in Côte d'Ivoire can bring local rules from the Central Bank of West African States (BCEAO). We tell you in writing which permissions apply to your platform before you pay, and introduce specialists who handle them. We are not licensed advisers and don't guarantee outcomes.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
Can I really compete with Société Générale Côte d'Ivoire in Abidjan?
Not on size on day one. But you can beat any big bank on focus: a platform built for one city, community or kind of customer, with a better experience and fairer fees.
Can I call it a bank?
In most countries, including Côte d'Ivoire, "bank" is a protected word you can only use with a banking licence. Call it an account, an app or a platform.
Is SendPay Business connected to Société Générale Côte d'Ivoire or Wave?
No. We name them only to describe the market. SendPay Business is an independent technology company, not a bank.
Should I put Abidjan in my app's name?
It can help if you only plan to serve Abidjan, because people trust a local name. If you want to grow across Côte d'Ivoire later, pick a name that still works outside the city. The free name generator gives you ideas and opens your favourite straight in the builder.
Payment app name generator →How much could a platform in Abidjan earn?
It depends on how many people in Abidjan use it, how much they move and the fee you set. Put your own numbers into the free calculator.
Platform earnings calculator →Is there a guide for the whole of Côte d'Ivoire?
Yes, the Côte d'Ivoire guide covers the national picture.
Côte d'Ivoire guide →Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers. Tick each step off as you go.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.