How to make simple videos that grow your own money app
By SendPay Business · · 2 min read
People trust what they can see. A short video of you showing how your app works, or answering a real question, can do more than pages of text.
Film what people ask about
Good first videos:
- How to sign up, step by step.
- How to make a first payment or transfer.
- What the fees are and how they compare.
- Why you started the app.
Keep it short and real
Thirty to sixty seconds is plenty. Film on your phone in good light, speak plainly and show the screen. Real beats polished.
Add captions
Many people watch without sound. Captions make your video clear anywhere, and in your customers' own language they are even better.
Use each video in several places
Post it on the social apps your people use, send it in WhatsApp groups, and add it to your website and FAQ.
Stay honest
Show only what the app really does, never promise returns or quick riches, and say who provides the accounts and payments behind it.
Build it
Create your own financial platform.
Pick a template, name it, brand it, preview every page before you pay. Your brand, your users, your fees.
Build my platform →Questions people ask
Where should I post my videos?
The social media guide covers choosing where to post and how often.
Social media for your money app →What should I say about my app?
Start with your one-sentence pitch. The free pitch builder writes it for you.
Money app pitch builder →Can I call it a bank?
In most countries "bank" is a protected word you can only use with a banking licence. Call it an account, a wallet, an app or a platform. The accounts and payments behind a SendPay Business platform are powered by licensed partners.
Is there a step-by-step plan I can follow?
Yes. The free launch checklist takes you from picking your people and naming your app to setting fees, going live and winning your first ten customers.
Digital bank app launch checklist →How do I start?
Pick a template, name it and preview every page before you pay. Your platform can be live on your own domain within 24 hours of confirmation.
Build my platform →Read next
This guide is general information, not legal or financial advice. SendPay Business is a technology company, not a bank, and does not take deposits; regulated services on the platforms are provided by licensed partners. PayPal, Patreon and Substack are named as reference points only and are not affiliated with SendPay Business.